Empowering our clients’ continued success by delivering insights that change perspectives.

About Charleston Strategies

Charleston Strategies offers bespoke market research & strategy services for clients across categories & markets.

We specialize in uncovering brand perceptions, human needs, & fresh perspectives to inform our clients’ business decisions & strategic focus.

Our passion: championing our clients’ continued success by delivering insights that empower new ways of seeing opportunities.

What We Do

Qualitative Immersion

We have over 25 years of experience with all forms of qualitative methodologies, including:

  • Immersive ethnographic research

  • In-context observation

  • In-facility & digital groups (focus groups, dyads, triads, etc.)

  • Expert interviews

  • Creative methodologies like gallery groups, friendship or family groups, etc.

  • Digital diaries

  • and more.

Bespoke Insights

We recognize that insights are useless unless they carry strategic importance. Charleston Strategies has carried insights into strategic action for clients in categories such as:

  • Automotive

  • Philanthropic / Non-Profit

  • Food & Beverages

  • Fashion and FMCG

  • Technology

  • Financial Services

Through workshopping, ideation, and strategic visioning, Charleston Strategies uses insights to inform our clients’ most important strategic questions.

Strategic Consulting

We take a custom approach to answering our clients’ most pressing research needs.

  • Exploring new market opportunities

  • Bringing segments to life

  • Uncovering opportunities for innovation

  • Evolving brand strategies

  • Testing & refining advertising & marketing campaigns

We’ve had extensive experience with a variety of research approaches at both large global research companies and small boutiques, and we bring the best of both worlds to our clients’ challenges.