Empowering our clients’ continued success by delivering insights that change perspectives.

About Charleston Strategies

We don’t deliver insights. We deliver client success.

Insights alone aren’t enough. Without a clear definition of success - for our clients and their businesses - insights fail to inspire action or change perspective.

Our intentional process of setting the stage for success is woven through every step of our work with our clients.

We exist to make our clients successful.

What We Do

Qual & Quant Research

Our team has over 25 years of experience across qualitative & quantitative methodologies, including:

  • Immersive ethnographic research

  • In-context observation

  • In-facility & digital groups (focus groups, dyads, triads, etc.)

  • Expert interviews

  • Digital diaries

  • Attitude & Usage studies

  • Segmentations

  • Advanced analytics

Custom Approaches & Methodologies

We recognize that insights are useless if they aren’t delivered in a way that drives action. Charleston Strategies has carried insights into strategic decision-making for clients in categories such as:

  • Food & Beverages

  • Fashion & FMCG

  • Technology

  • Automotive

  • Philanthropic / Non-Profit

  • Financial Services

Through workshopping, ideation, and strategic visioning, Charleston Strategies uses insights to inform our clients’ most important strategic questions.

Strategic Lens to Insights

We take a custom approach to answering our clients’ most pressing research needs.

  • Exploring new market opportunities

  • Identifying segments & bringing them to life

  • Uncovering opportunities for innovation

  • Evolving brand strategies

  • Testing & refining advertising & marketing campaigns

We’ve had extensive experience with a variety of research approaches at both large global research companies and small boutiques, and we bring the best of both worlds to our clients’ challenges.